One of the most contentious discussions we frequently hear about in the new age is digital marketing against traditional marketing. While on the one hand the techies provide the most blatant rationale for the rapid digitalization as to why digital marketing unquestionably outperforms traditional marketing. On the other hand, corporate executives acting according to convention would almost certainly defend traditional marketing. Let’s first consider what fundamentally separates the two before we consider this argument further.
Traditional marketing: What is it?
The term “traditional marketing” describes the standard ways of promoting a brand. This includes advertisements in newspapers, magazines, on billboards, in pamphlets, on hoardings, etc. Network marketing is a part of traditional marketing. Traditional marketing is, at its most basic level, a planned approach of promoting one’s brand without relying on online approaches. When it comes to promoting their brands, brands frequently use traditional offline media.
The resources for conventional marketing include:
1. Printing marketing
2. Media Marketing
3. Affiliate marketing
4. Outdoor Advertising
5. Publicity Promotion
Here are a few instances of traditional marketing:
A. Vicks, a well-known company in India, created a campaign named Touch of Care. The commercial showed the bond between a daughter and her transgender mother. Due to how deeply it appealed to the audience’s sentimentality, this advertisement became a viral hit.
B. Dove came up with the concept of providing free samples with morning newspapers in the middle of the 2000s. This tactic actually assisted the brand in becoming more well-known. The brand benefited greatly from this brand strategy.
Digital marketing: What is it?
As the term implies, digital marketing refers to a brand’s marketing initiatives using online means. It speaks to a brand’s management of its internet reputation. In this situation, brand optimization is the foundation. The Internet is without a doubt the largest channel. Websites, blogs, social media platforms, etc. are examples of subchannels. Digital marketing involves a number of complex steps.
Among the tools are:
Marketing on Facebook
2. Internet campaigns
Search engine optimization 3.
Content Marketing
5. Use of influencers
Let’s examine a few instances of digital marketing:
A. Kitkat’s influencer marketing campaign was a huge success. They caused quite a stir with their Musical.ly challenge, which required people to lip sync to the new jingle. The KitKat brand became quite well-known as a result.
B. Kellogg’s used Stranger Things on Netflix to launch their digital advertising campaign. Eleven’s obsession with Kellogg’s Eggo waffles was demonstrated in the television series. This internet campaign that included storytelling components had a number of positive results for the business.
Which should you choose?
The state of the market reflects the fierce competition that is now in place. Both an offline and an online presence are important in this circumstance. While maintaining good optimization and a solid internet reputation is crucial, maintaining a strong offline presence is just as important.
Even though they use distinct media, traditional and digital marketing employ the same general methods. The Marketing Mix, the cornerstone of every marketing plan, is essentially what goes into both traditional and digital marketing. It consists of Price, Product, Place, and Promotion. A flawless marketing plan would therefore incorporate the appropriate amount of both traditional and digital marketing. While SEO, SMM, and other online marketing strategies are excellent for getting your message in front of people’s computers, conventional marketing strategies have a wider audience that may be addressed.
As you can see, marketing can be a real headache. They are services that require qualified guidance and assistance. If done properly, marketing can have a broad impact that will result in a number of favorable consequences for your aspirational brand.
Creative agencies are concentrated in Bangalore, India. Numerous creative agencies for hoardings, brochures, commercial films, etc. work here, Moshi Moshi being one of them.
A prominent creative ad agency is called Moshi Moshi. You can choose from a variety of high-quality services from them, including branding, digital marketing, animation videos, and digital signage.
Marketing Arcc 