The subject of marketing has undergone significant evolution thanks to digital marketing, and no matter how the concept is used, there is always opportunity for originality and innovation. Unfortunately, Dubai Real Estate has not done a good job of implementing this idea lately, and the majority of digital marketers pursue a Pied Piper (of Hamelin) method that dilutes the fundamental purpose of digital marketing. The majority of marketers attempt to duplicate one another’s concepts and occasionally hide them in their artwork designs illegally in order to get leads online. Although this strategy generates a lot of leads, the conversion rate is nearly nonexistent due to poor quality.
Every product has its own unique selling proposition (USP), which means that it has a particular target market. As a result, one marketing strategy cannot be used for all products, according to basic marketing theory. Due to the failure to implement this idea, digital marketing has reached a point where nearly identical advertisements are repeatedly shown to the same audience via social media, emails, SMS, and online portals. This dilution of interest and confusion among genuine customers about what to choose in this competition of similar offerings across all digital channels has hampered the growth of the industry.
Additionally, a significant amount of resources were wasted during this procedure that could have been better capitalised had an optimal utilisation technique been used.that exists between the marketing team and their actual real estate experience. Typically, when businesses outsource their marketing campaigns to outside agencies, both parties have different goals in mind. While the company wants to cut costs for the marketing campaign, the marketing agencies are more concerned with generating more leads so they can argue for contract extensions in the future.
The USP of the property is taken away from it during the entire process, and instead of using targeted marketing, the strategy adopts a mass marketing notion, which again runs against to the body of research on digital marketing. In this situation, Google and other service providers are the only ones who are content.A well-versed marketer would always choose an optimal bidding strategy on a specific target segment which would significantly lower the cost per qualified lead and ultimately would utilise the concept of digital marketing to the fullest.
Digital marketing, especially social media, SEO, and SEM works primarily on bidding structure for a certain set of audience, and of course the mightier bid wins the race. It is now past time for marketers, and particularly digital marketers, to fully grasp the potential of digital marketing and close the knowledge gap between it and a marketing strategy that would immediately produce better outcomes. The second phase entails determining the right target market for a particular property and defending the investment of time.
Digital marketers cannot be held exclusively responsible for this problem; rather, industry leaders and decision-making management have greatly contributed as well by failing to provide the proper resources to the proper locations at the appropriate times. First off, it is strongly advised to carry out digital marketing in-house since the campaign’s stakeholders are frequently exposed to sensitive client data.
Additionally, an in-house marketing resource would not only be more focused on generating quality leads, but would also uphold the organization’s values and refrain from posting fake or flashy ads that, in the long run, only result in the waste of financial resources.The messages are pertinent and true. It is strongly advised to designate an experienced individual as the agency’s point of contact if an organisation intends to outsource marketing campaigns. This person would not only monitor the progress but also closely collaborate with the agency to develop campaigns and messages that would only guarantee success in the long run.
Although the current state of affairs does not paint a very favourable picture for digital marketing in real estate, there is still much that can be gained from its advantages if this Pied Piper strategy is not adopted and the correct tools are employed by the right person with the right resources.
Marketing Arcc 